If you have driven anywhere close to the Philadelphia/Atlantic City area, I am sure that you have seen Atlantic Cities new ad campaign "DO AC"! Whether on a billboard entering the Atlantic City, in Philadelphia Magazine or on TV commercials the ad is everywhere. Its short cute and catchy so people see it, repeat it, smile and remember it.
This ad is great for people who forgot about Atlantic City. With so many casinos sprouting up in the Greater Philadelphia area, and with some of the incidence of crime that have happened in and around the Boardwalk in Atlantic City; many people have just decided to go elsewhere.
I think this ad was created to remind people simply that Atlantic City is still there. The ad with its city lights background, may evoke good memories for those individuals who at sometime or another may have spend good times on the Boardwalk or in the Casinos. "Do AC"..... short ...... but sweet!
M.Turp<3
Well, AC will ALWAYS seek to remind folks that it is still there, right? The city is designed to be a tourist attraction. Consider the basic trajectory of their marketing campaigns - how many there have been over the years, how they portray the city, etc. Do these current ads highlight the casino experience or the family-beach-boardwalk experience? What sorts of images would resonate with those different audiences?
ReplyDeleteKeep working!