The Calgary Herald published an article yesterday, Sept. 6, 2012 about the New Kindle Fire, Amazon unveils new Kindle Fires as tablet competition heats up, larger models near iPad. This article struck my interested because my 6 year old just received a Kindle Fire for her birthday last month. The IPad was her first choice, but because the Kindle was cheaper she got a Kindle. However I wasn't aware that the Kindle made by Amazon was comparable to the IPad. So this particular article was targeting the uniformed or those not really keeping up with new technology. I thought my daughter was just getting something thing to keep her quite in the car and when I have to take her to work with me. This article opened my eyes to a couple of things, one being what an awesome present she got for her six birthday and two that I had really underestimated the capabilities of the Kindle Fire. For someone, like me, who is an Apple advocate I am impressed with what the Kindle Fire brings to the table. Watch out Apple lovers!
M. Turp<3
Amazon unveils new Kindle Fires as tablet competition heats up, larger models near iPad size
Read more: http://www.calgaryherald.com/business/all/Amazon+expected+unveil+Kindle+Fire+tablet+competition+heats/7199901/story.html#ixzz25k5lEdMx
Thursday, September 6, 2012
DO AC?!
If you have driven anywhere close to the Philadelphia/Atlantic City area, I am sure that you have seen Atlantic Cities new ad campaign "DO AC"! Whether on a billboard entering the Atlantic City, in Philadelphia Magazine or on TV commercials the ad is everywhere. Its short cute and catchy so people see it, repeat it, smile and remember it.
This ad is great for people who forgot about Atlantic City. With so many casinos sprouting up in the Greater Philadelphia area, and with some of the incidence of crime that have happened in and around the Boardwalk in Atlantic City; many people have just decided to go elsewhere.
I think this ad was created to remind people simply that Atlantic City is still there. The ad with its city lights background, may evoke good memories for those individuals who at sometime or another may have spend good times on the Boardwalk or in the Casinos. "Do AC"..... short ...... but sweet!
M.Turp<3
This ad is great for people who forgot about Atlantic City. With so many casinos sprouting up in the Greater Philadelphia area, and with some of the incidence of crime that have happened in and around the Boardwalk in Atlantic City; many people have just decided to go elsewhere.
I think this ad was created to remind people simply that Atlantic City is still there. The ad with its city lights background, may evoke good memories for those individuals who at sometime or another may have spend good times on the Boardwalk or in the Casinos. "Do AC"..... short ...... but sweet!
M.Turp<3
Is Higher Education Really worth the Cost?
I work for the ACE College Program. This is a partnership between I-LEAD Inc. and Harcum College to bring higher education to the intercity. I am the Site Coordinator of the Reading Site. One of my major responsibilities is reciting students to attend the two year program. As part of my initial meeting of a potential student I give them a flyer created by I-LEAD Inc., called "HIGHER EDUCATION: Cost or Investment." The flyer is basically trying to persuade students to come to college by showing them the earning potential of someone with a college degree verse someone with just a high school diploma.
Why would this be the first thing that I would give to a student entering college? Well if you understand the demographic of the students who come to our program you may better understand why helping these students understand that higher education is an investment is so important. Reading Pennsylvania is know for its railroads, however the trains are long gone and what is left is poverty. Last year the New York Times named Reading Pa the most impoverished city in America. Our high school has about a 60% drop out rate, only 7% of city residents have college degrees. Many people here don't see friends and family going to college to obtain a college degree and they just don't see the value in it.
So how do we persuade young people that after struggling to get through high school that now they have to go back to school to obtain a college degree. Show them the money! And this is exactly what this flyer on the value of higher education does. By breaking down the cost for college using a colorful pie chart and helping students understand the difference between grants and loans, out of pocket cost and educational tax credits; students can see that in the long run the salaries they will earn with a college degree will outweigh what it cost them to attend college.
This flyer is targeting lower income individuals who are working and have not earned any college level degrees. This is made apparent by the bar graph that is used to demonstrate yearly earns of those with degrees at various levels and those with just a high school diploma. Because this is the demographic of the college program and ultimately the people after receiving a degree with change the economic dynamic of the City of Reading, these are the individuals the college program wants and depends on. Giving these potential students the facts about money; a subject that catches everyone's eye, is the way to get through to them that High Education is worth the cost.
M.Turp<3
Why would this be the first thing that I would give to a student entering college? Well if you understand the demographic of the students who come to our program you may better understand why helping these students understand that higher education is an investment is so important. Reading Pennsylvania is know for its railroads, however the trains are long gone and what is left is poverty. Last year the New York Times named Reading Pa the most impoverished city in America. Our high school has about a 60% drop out rate, only 7% of city residents have college degrees. Many people here don't see friends and family going to college to obtain a college degree and they just don't see the value in it.
So how do we persuade young people that after struggling to get through high school that now they have to go back to school to obtain a college degree. Show them the money! And this is exactly what this flyer on the value of higher education does. By breaking down the cost for college using a colorful pie chart and helping students understand the difference between grants and loans, out of pocket cost and educational tax credits; students can see that in the long run the salaries they will earn with a college degree will outweigh what it cost them to attend college.
This flyer is targeting lower income individuals who are working and have not earned any college level degrees. This is made apparent by the bar graph that is used to demonstrate yearly earns of those with degrees at various levels and those with just a high school diploma. Because this is the demographic of the college program and ultimately the people after receiving a degree with change the economic dynamic of the City of Reading, these are the individuals the college program wants and depends on. Giving these potential students the facts about money; a subject that catches everyone's eye, is the way to get through to them that High Education is worth the cost.
M.Turp<3
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